Good SEO has many benefits:-
- Targeted Visitors - by targeting what people enter into a search engine, there is a greater likelihood of your site being exactly what they were looking for, therefore more likely to contact you, read your blog post or buy from your shop.
- Strong Brand Identity - considering SEO encourages you to consider what you stand for and what you are offering. This can help to develop a much stronger brand identity.
- Higher Search Engine Rankings - by improving your search rankings you gain more exposure in the Internet community for your target market and keywords.
- Competitive Edge - a good SEO campaign helps you to understand your competitors better, what your USPs are and to understand where your competition are active and what gives their website search engine power.